In an effort to provide more relevant results and a higher quality experience for users, Google has made the decision to no longer allow multiple domains within a single ad group. Going forward, all display URLs within an ad group must be for READ MORE
When dealing with the complicated world of internet marketing, there are numerous headaches to getting a web site noticed. Whether it is the competition or the clutter, really driving prospective customers to a site can be a hassle. Some seem to think internet READ MORE
Search Engine Optimization (SEO) is not a topic that Google discusses often publicly, so the release of Google’s Search Engine Optimization Starter Guide – was met with great enthusiasm. While the guide doesn’t give away any super secrets on how to increase natural READ MORE
As the weather cools down, leaves change color and football takes over the television it is clear that Fall is here. This can only mean one thing to any Online storefront….the Holidays are near!!! Over the years I have experienced the Highs and Lows of proper planning for what can be the busiest time of year for any online business in retail. Are you Prepared? Will you see December come before you realize the missed opportunity?
Christmas for most B2C retailers is by far their busiest time of year. Consumer impulse spending behavior, while it may slightly vary year to year, is generally highest for the Christmas Holidays. Because of this, intelligently designed PPC Strategies should take full advantage of the “shortened buying cycle” for consumers during this time. Not only is the buying cycle significantly shortened, but there is also a dramatic increase in online sales. In fact Christmas is the time that even “Grandma Janice,” who still doesn’t even understand what this whole “World Wide Web” thing is, will make online purchases for her grandkids! With this in mind, here are some suggestions for implementing seasonal PPC strategies: