We’re smart, we’re experienced and we are good at what we do. We’ve started, built and sold companies. We’ve been involved with technology and marketing since we were kids. Our experience has taught us to find answers and then to go look for even better answers.
Bob Kehoe – Partner & President
Bob Kehoe, President of Leverage Marketing, had a vision for transforming Leverage from being strictly a search marketing agency into being an end-to-end online marketing services company. Bob took this vision and quickly led the team to realizing it. This has distinguished Leverage Marketing as a trailblazer in forward-thinking and integrated online marketing services. Bob’s experience in co-founding a software development company and growing its revenue from $500k per year to over $7M per year added with his adept ability to adopt new technologies and innovate has kept Leverage Marketing on the cutting edge in business practices and technology resources. Over his 17-year career in online marketing and technology, Bob has helped 1000’s of companies achieve their business goals through effective use of marketing and technology on the Internet.
After graduating from Eastern Illinois University in Charleston IL with a BS in Business, Bob started out his career as a high school teacher and coach in the inner city of Chicago. From those early days forward, Bob has always lead from out front, whether it be in the classroom, on the field as a coach or within the context of business. Bob has always been a strong believer in providing top notch client services and being readily available to clients. He has even been known to give out his home phone number to clients so they always have an open and direct line of communication to him.
Matthew Hooks – Partner & Chief Operating Officer
Matthew’s formal education is in Traditional Advertising with a minor in Business. Unsatisfied with the metrics for measurement in traditional advertising, Matt was drawn to the world of Digital Advertising and jumped in head first as an SEO Specialist for a local agency. After cutting his teeth working to acquire top visibility for various clients, Matt was pegged to develop the first SEO offering at Leverage Marketing. With a focus on measurement, content with a purpose, conversion optimization, and goal based efforts, the department flourished.
Recognizing the need to innovate faster, Matt jumped at the opportunity to help develop Leverage into much more than one of the many hum-drum search firms. Teaming with Bob presented the fire-power to quickly upgrade the talent, the offering, and to make an end-to-end marketing service available even to those who had not yet even known to inquire about more than search marketing.
Matt now serves as COO and works to ensure that Leverage is poised to continue its journey to bring inbound demand generation, strategic design, marketing automation and reporting to companies looking to better their return on investment.
Stan Milan – Director of Business Development
After graduating from Eastern Illinois University Stan became a Police Office in the northern suburbs of Chicago. In recognition of his efforts as an Officer, Stan was awarded the Cook County Award of Merit – This award is bestowed on officers who display the highest degree of honesty, loyalty and integrity. At that time, the Internet, and the web more specifically was just starting to make its way into public conversation. Always looking for a new challenge Stan began to voraciously study this new medium and how it could be used in law enforcement. In doing this, he quickly understood the commercial uses for the web. Armed with this information and the skills he learned working with people in the community during his years as an officer, Stan began helping companies take advantage of marketing themselves online. In the year 2000, he re-connected with his former college roommate and teammate at EIU and took the bold step of leaving law enforcement to work full time in the web marketing business. After quickly establishing himself as a top performer in sales, he was asked to move to California and head up sales operations in the Western Region, the territory was internally known as “Anything West of the Mississippi” As a pioneer in the internet marketing space, Stan has developed and implemented profitable strategies to generate and manage leads for hundreds of businesses. He’s presented to and trained 1000’s of sales teams educating them on how to increase conversions while helping them also manage the internet lead sales cycle from top to bottom – utilizing his innate ability to explain high-level concepts in a simple way. Stan takes pride in seeing the companies he works with achieve success while demonstrating the highest levels of loyalty, honesty and integrity.
Daniel Valle – Director of Marketing Automation
Daniel Valle has an educational background in Digital Media Studies (B.A. Pomona College) and Advertising (M.A. University of Texas.) His previous experience in Creative Advertising earned him national and international recognition and has established him as a creative force. Daniel entered Leverage as a Search Engine Optimization Specialist looking to fuse his passions of creativity, online marketing and data analysis. Pursuing his mantra of “Always Be Optimizing,” he demonstrated great prowess for developing strategy, identifying creative solutions for marketing challenges and garnering results. His experience, background and dedication to data measurement and analysis uniquely qualified him to pursue the multi-dimensional service area of Marketing Automation.
Thiagarajan Sivasubramanian aka Tiger – Director of Paid Search
Thiagarajan Sivasubramanian (Tiger) has an educational background in Advertising (B.S., University of Texas) with specialties in Creative Advertising and Statistics. Thiagarajan entered Leverage Marketing as a Paid Search Analyst where he quickly learned the ins and outs of online marketing. He took on new challenges and opportunities and begun to draw from his experience with creative advertising and statistics to deliver goal shattering results. As Director of Paid Search, Thiagarajan combines his love for technology with his passion for learning to develop creative winning strategies.
Thy Ta – Director of Client Services
Thy (pronounced TEE) is Director of Client Services at Leverage Marketing where she manages day-to-day communications with her clients while collaborating with the team on project management. After graduating from the University of Texas with a BS in Public Relations, she got her start in Digital Advertising as an SEO Specialist but quickly proved adept at communicating and presenting ideas and concepts to her clients in an easily understood manner. She has developed experience in paid media with an emphasis on eCommerce. Thy is a classic Type A personality – she brings organization, time management, and an unwavering focus to quality assurance on all things delivered.
Robyn Schelenz – Director of Inbound Demand Generation
Robyn Schelenz has an educational background in Sociology (B.A., Haverford College) and 13 years of experience in web publishing. Robyn’s entrance into online marketing grew organically from her interests in print and online journalism, which she began pursuing as a correspondent for the Reading Eagle newspaper in 2000. As online media began to dominate print, Robyn experienced first-hand the urgent need for strategic online marketing as a way of increasing a business’ exposure and client base.
As an in-house SEO, Robyn’s work led to a 124% increase in quarterly sales for the e-commerce company Home Health Testing. As the Director of Inbound Demand Generation at Leverage Marketing, Robyn applies these tactical skills along with her passions for writing and analysis to a variety of clients in both lead-gen and e-commerce industries to improve their online marketing ROI.