Problem: The scientists at Avomeen were seeking improvements in their advertising strategy that would help them squeeze more out of their existing ads and reach new audiences, but without the ability to glean insights from their data, they were unable to craft a usable strategy.
Solution:?Leverage helped Avomeen with the power of RightWord twice. The first engagement helped find from-scratch opportunities to inform a paid search strategy. The second helped build a comprehensive strategy for their new site launch, which Leverage then helped implement.
Result: Avomeen saw significant traffic increases, decreased costs, and consistent conversions for an overall improvement in lead acquisition efficiency & quality.